When I was a kid, I would sit across from my father, Marvin S. Merrick, as he worked in his home office. He was a tax accountant. Neat. Steady. Precise. He always kept a wooden ruler nearby. The kind with the metal edge. The kind that made a loud clack when it hit the desk just right.

One day, I asked him, “Why do you always use a ruler, even for simple things?”

He looked at me and said, “Peter, a ruler helps you draw a straight line. Life is the same. You need something straight to measure against.”

That ruler was more than a tool. It was a reminder. Be straight with others. Be straight with yourself.

I found myself thinking about that ruler earlier this week as It Starts With Gold was released. Our latest book is about more than preserving wealth. It is about preserving values. The kind that do not change in a storm. The kind that hold their shape when everything else bends.

Ethics are not complicated. They are about doing what is right. Telling the truth. Keeping your word. Standing your ground when others walk away. My father never preached. He just lived it. Quietly. With dignity.

In a time when so many are looking for shortcuts or chasing shiny distractions, maybe what we need is something simple and solid. Like a wooden ruler. Like a code you live by.

That is why we priced the Kindle version of It Starts With Gold at just 99 cents. Not because it is worth less. Because we want every individual to have access to what is inside. The message matters more than the money.

If this message speaks to you, please help us break the Amazon algorithm. Download the eBook. Read it. Leave a recommendation. Just a few honest words. That would mean a lot.

Here is the link: 👉 https://itstartswithgold.com/purchase-book

A ruler helps you draw a straight line. A straight life is drawn the same way. Make your mark count.